2006-07 Plan for Institutional Advancement

July 27, 2006

Over the past five years, Maui Community College has changed the face of its campus with ambitious construction of new facilities all equipped with the latest in technology.� These include a culinary arts center, video and TV production studio, recording studio, computer labs, and distance learning and language lab classrooms and offices.� The modern facilities help to enhance student learning, create a better teaching environment, and improve the public perception of the college.�

Currently, Maui Community College faculty, staff, and administration are exploring a new role for the institution:� a facilitator for making the island of Maui a model of sustainability.� Through partnerships with the public and private sector, MCC has created the Sustainable Living Institute of Maui, developed courses for degree programs in Applied Ecosystem Sustainability, and engaged more students in the areas of science, technology, engineering, and math.� MCC also has created initiatives to reduce expenses on campus via an energy-monitoring system and is exploring the application of alternative energy solutions.

The next step in this new vision is to become a sustainable institution where each department can develop its potential for self-sufficiency, moving away from dependency on State and tuition-based funding.� Each program has unmet needs, and assisting the units in identifying and securing funding sources is the responsibility of the Office of Institutional Advancement with help from the Horizons Committee of the Chancellor�s Advisory Council and others.

Sustainability for the island of Maui includes environmental, socio-economic, and cultural factors.� The community is looking at such things as balanced ecosystems

(water, fuel, food sources), economic development, health care, long-term care, hospitality industry and outreach education centers as key areas in which to become increasingly sustainable.� Other perspective sustainable economic development vectors may include technological and scientific activities at the Maui Research and Technology Park and at the top of Haleakala.� Higher education in Maui County might also be viewed as a significant contributor to sustainable economic development.

In order for Maui Community College to become a facilitator for Maui County�s sustainability, the institution may align itself with current community directions. In collaboration with private and public leadership, MCC must �provide educational excellence in the areas of health, visitor industry, science and technology, business, and social infrastructure.� As Maui Communitiy College and the County of Maui becomes the model of sustainability, hopefully other entities will follow the lead.�

The University of Hawai`i Centennial Campaign

The Centennial Campaign offers a context within which to pursue educational excellence in Maui County. The campaign, begun in 2002 and scheduled to be completed in 2009, provides the means for system wide support of the University of Hawai`i.� The priorities of the Centennial Campaign include the following:

Enhancing academic excellence
Strengthening undergraduate education
Promoting Hawaii�s economy
Maximizing our Mid-Pacific setting
Fostering the University�s relationship with its communities

MCC Program Needs

All Maui Community College department chairs and program directors will describe in detail their needs for sustained excellence.� According to a report of Program Health Indicators 2005-06, the needs are described as follows:

Business Careers�� Computers, staff

Businees Tech�� Computers, software, evening courses

Food Service�� Work-based learning stations, facility improvements

Hotel Operations�� Staff, software, distance courses, video-streaming, professional development w/industry workers, and addressing transportation, leisure, recreational services

Admin Justice�� Leadership, program marketing

Human Services �� Facilities, staff

Nursing�� Facility

Ag Careers�� Equipment, bio-tech lab

Auto Body�� Combining credit/non-credit courses

Auto Tech�� Auto academy for Hawaiians at �K/S and Alu Like

Building Main�� Facility

Carpentry Tech�� Instructors

Elec/Comp Tech�� Lab equip, distance learning

Fashion Tech�� Evening classes, sewing machines, computers

Sustain Tech�� Web-based delivery

Welding�� Staff, supplies��

Priorities

Looking at Maui Community College�s vision, program needs, and role in the Maui community, the following priorities emerge:

Sustainability
Allied Health and Nursing Center
Margin of Excellence (for innovation or improvement of programs)
Baccalaureate Development (e.g. Allied Health)
Science labs
Financial Aid and Endowment
Arts Building

These priorities also dovetail with the goals of the Centennial Campaign.

Plan

The development goal for 2006-07 is $2 million.� Assuming the Leis� gift counted in FY 2006, this represents a 35% raise over last year�s total contributions credited to Maui Community College.� Strategic goals include the following:

Achieve 100% giving by the Chancellor�s Advisory Committee
Achieve 100% participation by the CAC in some fundraising activity
Involve each Vice-Chancellor in fundraising
Enhance communications regarding fund development
Strengthen donor cultivation program and Horizons Committee role
Develop new prospects for personal solicitation and direct mail solicitations
Re-connect with lapsed donors

Solicitation Strategies

Personal Solicitation:� Solicit members of the Chancellor�s Advisory Committee

�� Solicit 15-20 top individual donors, family trusts, foundations

Special Events: Noble Grape Culinary Event

�� Distinguished Alumni Dinner?

�� Chancellor�s Golf Tournament

�� Music Fair

Cultivation Events:�� Wailea function-Audrey MacLean/MHPCC

�� Kapalua/Kaanapali function-Bendons� Olowalu home

�� Upcountry-John Baldwin�s home

�� Hali`imaile-Sugar House w/Bev Gannon

�� Central-Jimmy Haynes� Spreckelsville home

�� Alumni Homecoming (or fundraiser w/class compet. raise $)

�� Leadership Breakfasts for business people

Wine-tasting

�� BBQ

�� Cruise

�� Cooking demo

�� Ice cream social

�� Lecture series

�� Sports clinic

�� Music Fair

�� Haleakala Celestial Observation

Donor Recognition Events:

�� Scholarship Reception

�� HS Assemblies on Lana`i and Moloka`i

Communications:�� Thanksgiving

Christmas card

Birthday card for CAC members

�� Newsletter (w/solicitation) twice a year

�� Annual Report

�� Advertising in Ka`ahumanu Center/ Lahaina Gallery?

Summary

Personal solicitations will be based on discussions with the Chancellor and the Horizon�s Committee Chairman.� The intent is to re-solicit current donors and to solicit major gifts from several new prospects. This will also include encouraging planned gifts as well.

The Office of Institutional Advancement will steward current donor foundations for continued support of MCC programs.� The Office will also explore new prospects in family trusts and corporate foundations.

Cultivation events will include use of the Class Act for a variety of meals/receptions and events which include the major geographic areas of Maui County.�� A major focus will be on alumni and graduates of the UH system residing on Maui.�

Fundraising events will include the Noble Grape and the Chancellor�s Golf Tournament.� New events may be added to this mix.

Fund development activities will focus on sustainability and excellence.

FUND DEVELOPMENT CALENDAR

FY 2006-07

July�� Noble Grape planning; sell tables��

�� Class Act lunches

Annual report written/proofed (7/1)

�� Annual report graphic art design work completed (7/15)

�� Annual report printed (7/25)

August�� Horizons Committee

�� Noble Grape planning; invitations out

�� Class Act lunches

Annual report mailed (8/1)

September�� Chancellor�s Advisory Committee

�� Noble Grape planning; sell tables

�� Class Act lunches

October�� Horizons Committee

�� Noble Grape event (10/21)

�� Class Act lunches

�� Mid-term private dining room reception

Newsletter articles written/proofed (10/1)

�� Newsletter graphic art design work completed (10/15)

�� Newsletter printed (10/25)

November�� Chancellor�s Advisory Committee

Class Act lunches

�� Update scholarships

�� Scholarship applications completed

Newsletter w/solicitation mailed (11/1)�Thanksgiving theme?

December�� Horizons Committee

Class Act lunches

End-semester private dining room reception

�� Holiday card mailed

January Chancellor�s Advisory Committee

Class Act lunches

�� Wailea cultivation��

�� Newsletter articles written/proofed (1/1)

�� Newsletter graphic art design work completed (1/15)

�� Newsletter printed (1/25)

Scholarship applications available at registrar (1/8)

February�� Horizons Committee

Class Act lunches��

Golf tournament planning

Kapalua cultivation

�� Newsletter w/solicitation mailed (2/1)

March�� Chancellor�s Advisory Committee

Class Act lunches

Golf tournament planning

�� Aipono Awards dinner

�� Upcountry cultivation

April�� Horizons Committee C

Class Act lunches

Golf tournament planning

Scholarship Reception invitations out

Alumni homecoming

Hali`imaile/ Upcountry cultivation

May�� Chancellor�s Advisory Committee��

Class Act lunches

Golf tournament planning

�� Scholarship recognition dinner

�� Moloka�i recognition assembly

�� Lana`i recognition assembly

June�� Horizons Committee

�� Noble Grape planning

�� Golf Tournament

��

DRAFT

Maui Community College

2006-07 Plan for Institutional Advancement

July 27, 2006