Marketing Guidelines

The Marketing Process

There is no one single marketing strategy that works best when promoting UHMC. The purpose of our Marketing Strategies are to give guidance and a general direction to demonstrate the best practices of each strategy. Overall, goals will be aligned to the UHMC Marketing Plan and support UHMC marketing efforts through consistency in messaging, awareness, and campaign objectives. To inquire about marketing strategies, please submit a Marketing Request Form (linked below) to get started.

Digital and Print Marketing

Most marketing efforts have a cost. Print and digital marketing is managed and purchased within each department. To ensure consistency, digital and print advertising should be approved by the UHMC Marketing Committee and the Business Office. If you are interested in more information, please submit a Marketing Request Form to get started.